We don’t boast of being the leading or top internet marketing agency. We are a bunch of obsessively passionate marketers whose business is to mind on your business. At Orka Socials, we genuinely believe there is a better way to do marketing. Ours is a more practical, result-driven approach where clients are earned rather than bought. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results. It’s extracted from a webpage, and includes the page’s title and URL.

Content that answers your audience’s questions makes your website a trusted source. This signals to search engines that your content is relevant and engaging. Google’s recent updates reward sites that provide valuable information. It impacts your website’s visibility on search engines and the user experience on your site. On-page SEO Anomaly SEO includes all activities that help optimize a single web page. The goal is to improve its visibility and keyword ranking on search engine results pages.

Alt Text for Images

Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better. Although it’s considered a “very small” ranking factor, I’d consider it part of your SEO best practices to add your primary keyword to all of your pages URLs from now on.

• Title tags and meta descriptions are two of the most critical elements of on-page SEO.
• This guide explores 13 essential on-page SEO elements, from E-E-A-T and keyword semantics to HTML tags and site architecture.
• It involves optimizing the content on your web pages to improve their visibility in search results.
• They might even have notes about current sales or specific brands.
• So even if you optimize your product page perfectly and create great content, you most probably won’t rank for the keyword “best climbing shoes”.

By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design. Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content.

On the other hand, you shouldn’t optimize for search engines only. You need to focus on both readers and search engines at the same time. When it comes to blogs, a great way to use internal links is to interlink pages within specific content hubs. It helps to “group” topically relevant posts and give prominence to the most important content pieces.

Free SEO Checker

Clear policies, secure website protocols (HTTPS), and accurate information build trust with users and search engines alike. User engagement metrics are indirect signals that search engines use to determine the quality and relevance of a webpage. These metrics provide insights into how users interact with your content and whether it satisfies their expectations. Fresh content also gives you opportunities to target trending keywords. For example, updating a blog post with recent data can help it rank higher for related queries. Image optimization is crucial for improving page load speed and enhancing SEO.

If your content is popular on social networks, Google will take notice. The best way to help make this happen is to include share buttons on your website. It should be super easy for anyone reading your website or one of your blog posts to share it on their own social media profiles. Before you can optimize your site, you need to choose the right keywords. These are the phrases that your customers are Googling when looking for a business like yours.

We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. Add any original or stock imagery to your site and review your alt descriptions. Make sure these are clear, descriptive, and incorporate your target keywords where relevant or applicable. Good alt text is brief and avoids details that are irrelevant to the context an image provides. You may find it easier to start with the core content of the page and let that inform the rest of your on-page SEO strategy.

First, they identified a topic that bloggers and journalists tend to write about. Unless you’re writing about the GSC and want to send someone to a resource to “learn more”, there’s no compelling reason to link to my guide. Well, my Google Search Console guide isn’t that easy for someone to link to. And I’m not afraid to say that it qualifies as “high-quality content”.

If yours is boring and dull, you’re probably not going to get as many clicks as you could—even if you rank. Citations, quotes, and external links back to research articles & case studies about the topic you’re discussing help add authority to your page and show you’re trying to add value. What most people don’t realise is that where and how you place links (both internal and external) can significantly impact your rankings. They will only rank and refer traffic to sites that offer the best experience to their users.