Read more about these topics in our posts about image SEO and alt tags. They include title tags and meta descriptions that can influence how your page appears in search engine results and significantly impact whether a user clicks on it. Write concise and informative meta-descriptions that summarize each page’s content. Use relevant keywords and always include the main or secondary keywords in the description. You need to encourage clicks by offering value to searchers from a user experience point of view. Organize your content with clear and hierarchical headings (H1, H2, H3, etc.).
- The free version is excellent, but the Pro version is absolutely worth it for all of the extra tools and features you get.
- The comparison table below shows the key differences between on-page SEO and technical SEO in an easy-to-understand format.
- There are way too many sites out there that are simply mistaken with the importance of a site structure.
- Headings make a website and blog content easier and more enjoyable to read, header tags also simply make the content more organized.
- Just to be sure, test your mobile-friendliness in a tool from Google or check any issues in Search Console, section Mobile Usability.
Why is it important to build a perfect website structure?
The reason for this is that Google puts more emphasis on the keywords that show SEO Anomaly up within the first 100 words of your content. Dropping your main keyword within the first 100 words will help Google to understand what your content is about. But a keyword like “esports earnings” is definitely one you should be targeting since it’s got low competition and some really high search volume. Well, before thinking of where and how often to use keywords, you should start by doing keyword research in order to determine which keywords to use. If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well. And if everyone uses the same AI content, it might still end up being duplicate content.
These two tools will tell you how you can improve your site’s specific pagespeed issues. So if you want simple ways to quickly improve SEO rankings, you’ll love this guide. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
The best all around plan features up to 150 Stealth AI articles and the full On-Page optimization suite. While most tools will tell you what the competition is doing… Control how much AI content you want on your site and validate articles before you post them. You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them. With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents.
Internal Linking Best Practices
To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query. You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets. On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. So, on page seo optimization factors are linked with the elements of your website. Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement.
A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place. For a complete list of the best on-page SEO tools, read our article. Regular monitoring, at least once a month, using a tool like Google’s free PageSpeed Insights, helps identify and fix technical errors that affect page speed. It should be noted that Google does not always show the custom meta description, but they often use an automated description if they believe it is more useful for the searcher. It’s your opportunity to advertise your page and convince users to click your link and visit your website rather than selecting one of the other links.
Content quality impacts user engagement, dwell time, and bounce rates, all of which are indirect signals of a page’s relevance to the search query. High-quality, relevant content is more likely to earn backlinks, which are vital for SEO. Site architecture elements refer to the elements that make up your website and site pages. How you structure your website can help Google and other search engines easily crawl the pages and page content. It tells Google and other search engines what your images are about …
Including relevant keywords in your URLs helps search engines understand your page’s topic, increasing the chances of your content appearing in searches. Search engines display only a limited number of characters, so concise titles ensure users see the most critical information. A well-written title tag is also easy for users and search engines to read and interpret.