If you have not been keeping on top of changes, making sure your website is consistently updated, and other critical factors, you may want to consider lightening the load. Instead of letting new employees handle the website maintenance, you could hire more SEO professionals to do a deep dive technical analysis. This audit can also help them stay on the right track when implementing your changes too.

Step #7: Check Page Rendering

You can also check all backlinks pointing at your site with metrics such as their Domain Rating (DR) and estimated organic traffic. SEO audits can help to improve your website’s overall performance. An on page SEO audit can help to improve your website’s overall performance. This can lead to a better user experience and improved search engine results. SEO audits to ensure that your website is visible to the search engines.

#16. Off-Page SEO

Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is. It also gives you an estimate of what you need to do to rank for the keyword. On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more. Figure out the problems and recommended fixes using suggestions from our template. Then present them and explain why these things need attention, particularly if they represent larger issues that might be preventing your client from achieving their goals (your metrics). In order to attract more traffic, it’s important to try different types of content.

• If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG.
• This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
• The AI actually recommends the most effective keywords to target based on historical performance data and current competitive metrics—making manual analysis and/or guesswork a thing of the past.
• The most comprehensive website for teaching the fundamentals of search engine optimization.
• They were created by SEO software companies to provide estimates of a page’s or a domain’s authority.

Always-on audits

It should outline the steps to get out of this penalty and/or rule out any algorithmic adjustments you need to make. This helps you tackle high-impact quick wins immediately, while planning for bigger projects. To make things easier, break them down into manageable chunks based on how quickly you can implement them. After completing your website audit, you’ll likely have a long list of potential fixes. If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests.

And it lets you establish authority in your industry before the market gets saturated. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz. Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach. You’ll quickly discover authoritative websites that are great for link-building, along with their contact details. In contrast, Qwoted helps you gain media attention with PR campaigns. This could indicate that now is the perfect time to publish a guide, blog post, SEO Anomaly or landing page about that keyword.